Art Direction | Design | Illustration

Client: 
Eye Supply
https://www.eyesupplyusa.com/
Tampa, FL

Challenge:
Create completely new, illustrated advertisements for eye care supplies that stand out from the sea of mundane eye supply ads. 

Solution:
Every few months Eye Supply came to StudioMax with a general concept such as "Our People Make the Difference" or "You Need It. We Have It." Our job was to create unique illustrations and print advertisements/flyers/posters for each theme. The goal of the illustrations was to appeal to a young female demographic that might be a receptionist thumbing through an optometrist supply catalog to order supplies. These ads were incredibly fun to illustrate and have freedom to explore different styles.